Understanding Client and Customer Service
Who Is Working For You?
Most buyers/renters in their eager search for homes are not aware of the two types of services that realtors provide, Client and Customer Service. Before you start calling realtors to show you homes, take the time to understand who the realtor will be representing when he/she is showing you homes.
Sellers/landlords will always have an agent to represent their best interests, they have entered into an agency relationship with the agent. You as a buyer/renter may choose to or not to enter into an agency relationship with a realtor. If you choose not to enter into a Buyer/Tenant Agency relationship with a realtor, the realtor is not representing you and is representing the seller/landlord. Be aware of your actions.
The main difference between customer service and client service is that a protective, ongoing relationship is formed with a client, but not with a customer.
Working exclusively with a realtor who knows the local market, is reliable, experienced, accountable and responsive and one who pays attention to your individual needs and not the seller or the landlord needs is always the best choice. Client service is always better than customer service. See below to learn all about the differences between customer and client service.